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5 top things that set off my BS Alarm
The web is overflowing with scams. Thousands and thousands of otherwise normal people are looking for ways to make big money by doing NOTHING. Still, we have faith that there are some legitimate opportunities on the web. But how do you tell...
Cement Stronger Customer Relationships By Following The Confirmation Letter ABC's
As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with...
Email - Is it Still a Promotional Tool?
Email, don't you just love it? What a tool: you can contact anybody in the world without spending a dime on postage, paper or ink! All the above are the reasons email is such a formidable tool to promote your business, stay in touch with your...
How to Make Your Resource Box Sell
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I've Got To Get This Off of My Chest!
I have got to get this off my chest before I EXPLODE... Stephan Ducharme just became a Millionaire on the Internet … in weeks!!! He went from 100 hits a day up to 1 MILLION visitors in less than a few weeks … without paying a dime in...
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Schreiber, Johansson Build A 'Bridge' To A Classic
Liev Schreiber and Scarlett Johansson are starring in a widely praised revival of Arthur Miller's <em>A View From The Bridge</em>. They tell reporter Jeff Lunden that as in all great tragedies, this one's clashes and catastrophes have something of the inevitable about them.
Stargazing At The Opera
The Hayden Planetarium in New York takes opera to the moon with a new production of <em>Il Mondo Della Luna.</em> Diane Paulus and Philip Bussmann talk about merging cosmos footage with music, how science can enhance the arts and the future of technology and theater.
Obama 'The Musical' Opens In Germany
A new theater production <em>Hope: The Obama Musical Story</em> opened this week in Frankfurt, Germany. It tells the story, in song and dance, of America's first black president. It is likely to be a big success in a country where President Obama is still immensely popular.
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What are Promotional Articles and How Can They Work for You?
One of the most effective ways for attracting attention to your business on the Internet is to write articles. The most popular ones are how-to articles, which also establish your expertise. People are always looking for articles for their websites, ezines and brochures, or for general information. They search in article banks, article sites, specific subject sites, and yahoo lists. Here’s an example of each.
These articles are NOT advertisements. The “advertisement” portion is your byline at the bottom. If they use your article, they must use your byline. It’s generally 5-7 lines long and includes your URL, email address and information.
Here is an example: ©Mary Smith, Relationship Coach, http://www.relationshipcoach.com . Coaching for relationships. Let me help you improve this important area of your life. Mailto:msmith@relationshipcoach.com for free ezine.
www.ideamarketers.com is an article bank. You submit your articles there, and people come there looking for articles. The latest 30 days’ worth of articles is available free. Beyond that, the seeker must pay. Your articles remain there under your account and you can edit, change and delete them.
Here is an article website: www.zinos.com . People go here to read the entertaining and informative articles, and your articles can be featured there, giving you publicity.
Here is an example of a yahoo list: The-Article-Depot@yahoogroups.com. You must join each list in order to submit to it. People who are looking for articles also join, and receive the submissions you’re sending in. From these, they select articles they want to use.
Most lists require special formatting, which is called a “wrap”. Here is site that will do this for you free: www.formatit.com . To investigate groups to join, go to www.yahoogroups.com .
A specific subject site would be www.cokus.com, which features articles on food and entertaining, and http:/ op-7business.com/submit which features special kinds of business articles.
Now, how can this work to give you publicity?
Let’s say you have an online furniture store. You can write an article about how to make your home warmer for the winter, and submit to www.zinos.com in the Home/garden section, to article banks and to the yahoo lists. Then you could write an article about arranging furniture for casual entertaining and submit it to www.cokus.com.
Or lets say you’re a professional coach. You could write an article on how to communicate better and submit it to those sites, and also
We Ask The Pros: Should You Friend Your Boss On Facebook?
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E-commerce, a no nonsense perspective for new business
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to the business site, because communication is crucial for business as well as family and relationships.
HOW TO START
Decide if you want to write the articles yourself, and if you want to submit them yourself. There are services which will do both for you, or either, for a reasonable fee, or you can do them yourself. Then brush up your byline, and think about topics.
TOPICS
1.Make a list of things you know about or know how to do.
We are all on the learning curve somewhere. Do you know how to change the oil in a car? Potty train a child? Communicate well? Build resilience? Fire someone?
2.Become alert to things you’re just learning.
No matter how much we know, there’s always something knew to learn! These will always provide article topics. For instance, I just learned last week that Medicare doesn’t cover medical needs on international cruises, and there are others who don’t know this and need to, so I wrote some articles on this. Anything you learn new on the Internet is likely to be needed by someone. It moves particularly fast. Now that you know about the www.formatit.com site, pass it on!
3.Seasonal.
I’m writing this in early February. It’s time to be writing articles about spring, St. Patrick’s Day, tax time, and gardening. You could also still squeeze in a few about Valentine’s Day and romantic trips.
4.Events.
An article I wrote about entertaining for Super Bowl brought me some exposure on some new website. Other ideas would be Wimbledon, Kentucky Derby, and Chinese New Year.
5.Be curious and pass it on.
I was wondering if there was an online store that sold party goods for Super Bowl parties, so I did some research. I found interesting recipes, favors and games as well and that’s how that article got started. I also researched good barbecue recipes, and grills and really had a good time, learned a lot, and produced a good article.
LENGTH
Most popular length is between 700-1200 words. There’s also a market for short, 300-word-articles. For those, make sure your byline is also short, just 2 lines. These are used for fillers. Humor, day-to-day events, and "did you knows” are good for this.
About the Author
©Susan Dunn, Marketing Coach,
http://www.webstrategies.cc . Let us submit your articles for you, edit and promote your ebook and launch it on the internet, market your services and products online and help you grow your small business or practice. Mailto:sdunn@susandunn.cc for more information.
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