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Increase Sum in Your Check Account with Follow-Ups
We’ll be examining what makes follow up to prospects/customers so important on our online world today. Are you familiar with this scenario? - Joined an affiliate program with good pay-out. - Send an email to everyone you know and/or send an...
Is a Trade Show for You?
Are you considering taking part in a trade show for the first time? It can be quite an investment in time and money, so get the answers to the following questions first. 1.Is the trade show focused? You want to make sure it will be attracting...
Is it a Real Business or a Hobby?
Do you remember when a home business was typing, ironing, house cleaning or selling crafts? In today’s environment we can do computer drafting, medical transcription, internet marketing and more. When the average person saw a computer for the first...
SEVEN tips on Submitting Your Ezine articles to content sites and Publishers.
1. Make sub-lists from Your ezine publishers list:
If you have an ezine publishers list, seperate the list based on the topic of the ezine. Send only specific content to specific ezines. For example if you write ezine articles on self...
Top 5 Tips for Frustrated Affiliate program Marketers
You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull Top 5 Tips For Frustrated Affiliate Program Marketers Do you go through affiliate programs like most...
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Schreiber, Johansson Build A 'Bridge' To A Classic
Liev Schreiber and Scarlett Johansson are starring in a widely praised revival of Arthur Miller's <em>A View From The Bridge</em>. They tell reporter Jeff Lunden that as in all great tragedies, this one's clashes and catastrophes have something of the inevitable about them.
Stargazing At The Opera
The Hayden Planetarium in New York takes opera to the moon with a new production of <em>Il Mondo Della Luna.</em> Diane Paulus and Philip Bussmann talk about merging cosmos footage with music, how science can enhance the arts and the future of technology and theater.
Obama 'The Musical' Opens In Germany
A new theater production <em>Hope: The Obama Musical Story</em> opened this week in Frankfurt, Germany. It tells the story, in song and dance, of America's first black president. It is likely to be a big success in a country where President Obama is still immensely popular.
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The Personal Touch
Sure, the e-tools available for an online merchant are great.
We have up to the minute product selection on our web pages, and
auto-responders that can follow up requests. We have our own
online mall, immediate payment methods to prevent that "cooling
off" period, secure sites for financial transactions, and all
sorts of e-tools at our disposal. But what is wrong? You're not
being overwhelmed with sales, and barely making expenses.
Stop for a moment. Why are potential customers leaving your
e-store without placing an order. Assuming that you have a decent
product and prices, why are they not buying.
Possibly they have questions that are not being answered, and
would like to talk with a live human being. The brick and mortar
store has the edge over the e-store, when faced with a customer
that needs personal contact to feel comfortable.
If someone has reached this point, usually all they need is a
little assurance before placing their order. And here is the
funny part - they may not even want to talk with someone, but may
just want to be sure there is someone they can contact if there
is a problem.
If you don't list proper contact information at your virtual
business, you may be losing customers. Your name and e-mail
address will go a long way. Even better, give them a physical
address and a telephone number they can call. You may wish to
have an "800" number, but you will get a lot of "tire kickers".
Even if you don't give a free number, just the fact that there is
a number listed goes a long way in allaying their fears.
Let your potential customers know, that if they have questions,
they can email you their phone number, and you will call them.
Many times they won't, as all they really wanted, was to know
they are dealing with a real person.
They say a picture is worth a thousand words - consider putting
your picture on your web site. This gives instant identification
to your name and goes a long way in building customer confidence.
If someone requests information from
White House To Coordinate Online Privacy Rules
The Obama administration will ask Internet companies and privacy advocates to agree on rules to protect people from deceptive practices that compromise privacy. The Consumer Privacy Bill of Rights will apply standards — albeit voluntary — for companies to follow.
How To Use Viral Marketing To Grow Your Opt In Email List
If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential. In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list. As you already...
you, do you respond in a
timely manner? Letting days pass, without even acknowledging
their request, is a major "turn off".
Why not send an automatic reply that let's them know their
request was received, and you will get back to them shortly. If
it will take a day or so to get back, let them know. Don't forget
that humans have egos, and egos need to be stroked.
An auto-responder is really a great thing, and should be in
everyone's marketing bag of tricks. They serve a vital role in
your advertising efforts by providing someone with information in
which they have an interest.
But some people have confused things here a bit. They don't
understand the meaning of "NO". If I have made up my mind I am
not interested in your offer, I really don't want you to give me
the same, or similar information again, and again, and again.
These are just as aggravating as web sites that won't let you
escape, and they keep opening up additional windows that you have
to close.
Some people have set up their auto-responders to send 5-7 follow-
up notes. I refer to these as "nag notices". They must feel that
if they "nag" you enough, you will give in and buy their product
or service. I don't know about you, but with each one I get, my
resistance stiffens. I may have been a prospect before, but the
timing just wasn't right. These tactics have caused the loss of
a prospect.
When you get an order, do you remember to say "Thank You" to your
customer? Those two little words can be the key to getting repeat
business from them.
E-commerce is here to stay, but the mortality rate of "wannabes"
will be high. Those that remember the "Personal Touch" will be
among the survivors.
About the Author
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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