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5 Reasons Why Link Swapping Is Killing Your Website
I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML.
Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this 'Internet thing' is all...
Affiliate Programs Can Put Cash In Your Mailbox
Read this next line carefully: Affiliate Programs Are Like Free Money In Your Mailbox! What do I mean by this? Something is about to change. Actually, it's already changing and it involves the Internet! And you, my friend, are in the right place...
The affiliate model – how to make money as an affiliate.
By Rob Rawson. Affiliate programs are a very easy and effective way to make money on the Internet right? so how do they work? Essentially, affiliate programs are a way that you can promote other people’s products and get paid a commission for...
The Hidden Key To Making Massive Amounts Of Money From Your List
Copyright 2005 Rick Miller Would you like to know the secret to quickly making money from any list, regardless of size? What will you do with the extra money that you'll generate when you use this strategy? As you *read every word* of this...
Why you need to and How to Follow up Your visitor or customer.
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client.
***Why should you follow up Your VISITORS?
Simple...
People tend to forget...
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Schreiber, Johansson Build A 'Bridge' To A Classic
Liev Schreiber and Scarlett Johansson are starring in a widely praised revival of Arthur Miller's <em>A View From The Bridge</em>. They tell reporter Jeff Lunden that as in all great tragedies, this one's clashes and catastrophes have something of the inevitable about them.
Stargazing At The Opera
The Hayden Planetarium in New York takes opera to the moon with a new production of <em>Il Mondo Della Luna.</em> Diane Paulus and Philip Bussmann talk about merging cosmos footage with music, how science can enhance the arts and the future of technology and theater.
Obama 'The Musical' Opens In Germany
A new theater production <em>Hope: The Obama Musical Story</em> opened this week in Frankfurt, Germany. It tells the story, in song and dance, of America's first black president. It is likely to be a big success in a country where President Obama is still immensely popular.
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Link Popularity - Your Key to a Page #1 Listing
Last week I was doing a search in Google under
'ezine advertising' and was amazed to find one of my
own websites on the first page of results (position #4
out of 271,000).
So then I went to Yahoo and got another shock - there it
was again at position #4 out of 274,000 results.
If you're wondering how I did it, the answer is I'm not
entirely sure.
But my guess is *link popularity*.
What is link popularity?
Some years ago the major search engines realized that
the best way to decide if your website has valuable
content (and is therefore worth a high ranking) is to
see how many other websites link to your site.
Link popularity was pioneered by Google but has now
become a key factor in the algorithms used by most of
the major search engines.
Would you like to know your current link popularity?
Here's a free tool that will check your link
popularity in Alltheweb, AltaVista, AOL, Google,
HotBot and MSN. This tool will also compare your link
popularity with your competitors':
http://www.marketleap.com/publinkpop/
Now that you know your link popularity, you may be
wondering how you can increase it.
Here are some commonly used strategies - some
effective and some not:
==> FFA Sites
Free For All sites are websites that collect your
email address (and send you a lot of junk email) and in
return allow you to post a link on a website.
FFA sites are rather like a conveyor belt - new links
are constantly being added and old links being pushed
off. On Many FFA sites your link will last an hour or
two at the most.
Even if your link stayed on an FFA site long enough to be
indexed by a search engine, it is unlikely it would increase
your link popularity. Search engines regard FFA sites as
spam and they'll either ignore your link or penalize your site.
==> Link Exchange Programs
As with FFA sites, you need to ask yourself the same
question the search engines ask.
Did someone link to your site because you have valuable
content? Or did they link to your site as part of a mutual ploy
to artificially raise each other's link popularity?
The search engines know how to tell the difference and
some of them (Google for example) will actually ban
your site for engaging in 'link farming'.
Another problem with this method is *link relevancy*. If
the sites linking to you have content that is not
related to your content, the search engines
Cheyenne Jackson On 'Song Travels'
The Broadway and <em>30 Rock</em> star performs a stripped-down version of Katy Perry's "Teenage Dream."
10 Things to Consider Before You Do a Trade Show
1.Find out if the trade show is focused on your target market. 2.Talk with the promoters and find out the history. How many trade shows have they done before? What was the turnout? They should be able to give you figures. Find out how they plan...
will not
give much weight to those links.
==> Reciprocal Links with Individual Webmasters
This will definitely increase your link popularity,
especially if you seek out link partners whose
websites share the same theme as yours.
But this approach is time consuming - first you have to
surf around looking for potential link partners, then you
have to email them, then you have to confirm that
they added your link and so on.
==> Writing Articles
This is the technique I use for increasing link
popularity and it works very well.
Write short articles of 300 - 800 words and then
submit them to the article announcement lists and the
online article banks.
There are thousands of webmasters out there who need
free content for their websites and you'll soon find your articles
appearing on dozens, even hundreds, of different websites.
At the bottom of your article is your Resource Box
containing a link to your website. It might look
something like this:
--------------------------------------------------------------------------
John Doe is the webmaster of yourdomain.com where he
offers cutting-edge tips on all aspects of web marketing.
To find more advice, tools and resources to help you
succeed in online business, visit: http://www.yourdomain.com
--------------------------------------------------------------------------
Most webmasters will make the URL in your Resource Box
an active link. If they don't, you should insist on
it because it's part of the deal - they get free
content for their website and you get a free link.
This technique has two important advantages over
other methods of raising link popularity:
(1) You don't have to clutter up your website with
reciprocal links
(2) You don't have to invest huge amounts of time
searching for link partners and then emailing them to
request a link. If they like your article, they just
add it to their website.
Happy writing!
(c) 2002 by Michael Southon
About the Author
--------------------------------------------------------------------------
Michael Southon has been writing for the internet for
over 3 years. He has shown hundreds of webmasters how to
dramatically increase traffic and sales. You can read more
articles like this by joining his EPT Newsletter (FREE 3 Day
Mini-Course when you join): ept-subscribe@aweber.com
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