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Domain Gateway Pages
Many affiliate sites today create self-duplicating web pages for affiliates to use. The web site URL often looks something like http://www.company_site.com/xxxyyy/?your_name&zzz or one of hundreds of variations of this. This is not bad in itself,...
How To Avoid Email Filters That Prevent Responsible Emails
Email is no doubt one of the most effective form of communication. Virtually anyone with Internet Access must have at least an email account. Email messages can be sent to anywhere in the world, to any email address, and cost almost...
MARKETING YOUR BUSINESS the 'Affiliate Way'
An Affiliate Marketer is someone who actively promotes the products or services of one or more businesses, and receives commissions on sales generated through his/her referrals. A successful Affiliate Marketer is efficient and 'savvy', can locate a...
Turn emails into dollars - with one word!
Want to knock the socks of your visitors and increase your response rate by 400%? Science tells us there's no sweeter sound to our ears than that of our own name. And you already know that personalizing your marketing email is critical to...
Ways to Use Autoreponders To Increase Your Profits
Copyright 2005 Chris Stirling
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans...
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Schreiber, Johansson Build A 'Bridge' To A Classic
Liev Schreiber and Scarlett Johansson are starring in a widely praised revival of Arthur Miller's <em>A View From The Bridge</em>. They tell reporter Jeff Lunden that as in all great tragedies, this one's clashes and catastrophes have something of the inevitable about them.
Stargazing At The Opera
The Hayden Planetarium in New York takes opera to the moon with a new production of <em>Il Mondo Della Luna.</em> Diane Paulus and Philip Bussmann talk about merging cosmos footage with music, how science can enhance the arts and the future of technology and theater.
Obama 'The Musical' Opens In Germany
A new theater production <em>Hope: The Obama Musical Story</em> opened this week in Frankfurt, Germany. It tells the story, in song and dance, of America's first black president. It is likely to be a big success in a country where President Obama is still immensely popular.
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Cement Stronger Customer Relationships By Following The Confirmation Letter ABC's
As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE.
As a result, the Internet has begun to get a reputation for being cold...lacking in the personal touch. And it's this personal touch that forges a strong customer bond. Ignore this and you may find your customers drifting over to your competition.
You must give them a reason to stay loyal!
Did you know that sixty-eight (68) percent of customers who quit buying from a company do so because they feel that the company doesn't care about them? Just their wallets?
And never assume that since you don't hear any complaints that all is well. Of the above mentioned sixty-eight percent, 96% will not let you know how they're feeling...they'll just disappear.
And though they wouldn't tell you, rest assured that they'll probably tell their friends - statistically, one person usually shares a bad experience with nine other people. And 13% will even take this one step further - spreading the bad experience to 20 or more.
Can you see, by not reinforcing customer satisfaction and loyalty, that this could become a costly business mistake?
Savvy marketers make sure to establish this human connection early...one of the easiest (though often overlooked) tools to launch a strong relationship is a well-executed order confirmation message.
A well-planned confirmation message is often the first contact a merchant makes with a customer after the initial sales letter. It doesn't have to be elaborate...just make sure you're not missing the basics.
For instance, does your message hit the following ABC's?
A - (A)cknowledge Their Positive Action.
By instantly reinforcing their wise decision to purchase your product, you may be able to head off a number of cases of 'buyers remorse,' thus cutting down on refunds.
With ezine signups, by sending a confirmation message, you're reminding a prospect that they'd requested the information. Often subscribers forget that they've signed up. Or, someone may have signed them up without their knowledge or approval - a confirmation message notifies them of the action.
Some ezine publishers are using their confirmation message to set up a double opt-in, requiring a new
Facebook The Largest Internet IPO In History
Investors snapped up Facebook shares on a much hyped and tumultuous first day of trading. Mark Zuckerberg got it all started by ringing the opening bell for Nasdaq. Then a glitch delayed trading by half an hour. The IPO put Facebook's market value at over $100 billion — more than McDonald's or Amazon.
Your Affiliate Web Site Is Built – Now What?
When I first got my web site built, I thought I finally I had a presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. This, I found, was my moment of utter confusion. And my first thought was...
subscriber to physically respond that they wanted the subscription. Done by requiring a return email or click through, this has become an effective way to offset spam complaints and unauthorized sign-ups.
B - (B)enefits They'll Receive From Their Purchase or Free Subscription
After a transaction, the confirmation letter should reiterate the benefits of signing up or purchasing a service or product. Reinforce this positive action by reminding a customer of the value they will be receiving (this also underscores their perception of you as a quality merchant).
C - (C)larifying Terms Of Product Delivery
If the product is digital, and will be delivered sequentially (like an ezine or mini-course) the confirmation letter will remind the customer or prospect how often to expect an installment (daily, weekly, bi-weekly, monthly, quarterly). A gentle reminder makes for good customer relations, and, again, cuts down on potential accusations of spamming.
If the product is available immediately, the confirmation should reconfirm that it is digital, available through instant download, and then give clear instructions on the steps involved. Not everyone is a download veteran; you can't assume that they'll know what to do. Head off any potential frustration with step-by-step instructions. To those that need this extra help, you'll be an instant hero.
By keeping it personal, anticipating requests and questions, and by extending professional courtesy, you will be on the right track to forging a strong online relationship with your customers -- ultimately leading to a smoother and more profitable online experience for everyone involved.
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Paula Morrow heads http://www.idealmarketingcorp.com She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks! http://www.idealmarketingcorp.com/subscribe.html
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About the Author
Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.
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